SEO Roadmap Strategy: Create The Best Optimization Plan

By Burim — In SEO — March 13, 2018

What is an SEO Roadmap?

SEO Roadmap: this is a document that is made up of many components of Search Engine Optimization, that will help you write the strategy of growth for your website or your client’s website.

SEO Roadmap Strategy

SEO Roadmap Strategy

What is the SEO strategy plan?

SEO Roadmap is an SEO strategy planned and written in a document and contains all the data that you will need to grow your website in search engines gradually over time.
Usually, it is written in a spreadsheet in Excel or Google Sheets, or in PDF documents sometimes.

How do you develop an SEO strategy?

Developing an SEO strategy is not easy, you should gather a lot of data, and do a lot of research, but first, you should determine the goal of your website.

Sometimes, it can be only SEO Content Strategy containing Keyword Research, and how to map keywords in the On-Page SEO of the site.

Anyway, check out this checklist to know the components of the roadmap template.

SEO Roadmap Checklist

  1. SEO Audit,
  2. Removing Site Errors Action Strategy,
  3. Keyword Research,
  4. Analyzing Content,
  5. Content Marketing Strategy,
  6. Social Media Profile Audit and Social Media Strategy,
  7. Local SEO Analysis and Improvement Plan,
  8. Backlinks Profile Audit,
  9. Link Building Prospects,
  10. Traffic Website Audit,
  11. Checking SEO Plugins and Recommendations,
  12. Checking Website Speed Loading Time and Recommendations.

SEO Roadmap Template

If you are here just to see the roadmap template, I will not let you wait any further, just click on the button belove to download or see online one of the Roadmap templates.

SEO Roadmap: How to Create Best Optimization Strategy

SEO Roadmap: How to Create the Best Optimization Strategy

1. Search Engine Optimization Audit

Website Audit should be a part of every Search Engine Optimization strategy and should be done in a very professional way.

The main point is to find the errors and SEO issues found in different tools like Google Search Console, Analytics, etc, that are dragging down the website in the search engine result pages.

Website Audit should contain all the On-Page Optimization elements and on it should be explained all the errors in a very clear way.

2. Removing Site Errors Action Strategy

After the SEO Audit is done and there have been written all the errors, then the roadmap should be written in a clear way on how to fix errors.

So the strategy should focus on how to remove those errors that are making your website fail the search engines.

Priority always should be given to the errors that violate Google guidelines.

3. Keyword Research

In the keyword research section of the roadmap, you should write the focus keyword (with its metrics) for each page that you plan to write or have written in the past.

Also, you should write 2 to 3 related semantic keywords – LSI keywords.

There are various keyword research tools available online to do the work, some of them are free, and some need to be paid.

You can always hire me for SEO & keyword research services and I will get you the best possible keywords that almost nobody knows about.

4. Analyzing Content

The content that already exists on the website should be analyzed for optimization and content marketing guidelines.

The analysis should consist of keyword density, keyword mapping, page titles, ALT of images, meta descriptions, URLs, etc…

5. Content Marketing Strategy

After analyzing the content of your website there should be a clear plan on how to improve content of your website.

Also, how to do the keyword mapping and what density of focus keywords and related keywords to use on the page, how many words should be written on the article, should you be using structured data markup on the page, etc…

6. Social Media Profile Audit and Social Media Strategy

In the social media profile section, you should analyze the social media pages of your business if they have enough followers if you have been active on social media, how many likes you have, etc…

You should also write a clear plan on how to expand the experience of using social media, how to get more followers, how to engage with them, how to be more active, and clearly how to convert those followers into site visitors and consumers.

7. Local SEO Analysis and Improvement Plan

Check if the site is listed in Google My Business, if it is listed in Google Maps, and if it is rated, and if there are bad ratings, write a strategy on how to improve the ratings.

In the local optimization analysis and the improvement plan, the same analysis and strategy should be taken for other business listings such as Facebook, YelpFoursquare, etc…

If the business address, city, and country, phone number are written on the website, if they are used in the post and page titles, this increases the possibility to be found for local searches and queries, and also increases the trustworthiness of the site and your business.

You should do a backlinks audit and write how many backlinks the website has, their quality, whether are they spammy, whether are they related to the content, whether are they from authoritative pages and domains, do they come organically, what kind of anchor texts are used in those backlinks, etc…

After the backlinks audit, you should start looking for prospects of building links to your website homepage and deep pages, to increase the domain and page authority.

The prospects can be found using various tools, including free and premium ones, or you can find them manually by using the Google search form or other search engines.

Link-building prospects should be found for different kinds of backlinks, like blog commenting, nofollow and dofollow, forum backlinks, guest posting backlinks, etc…

10. Traffic Website Audit

Use SEO tools available on the internet to find how much traffic the website has like Alexa and SimiliarWeb, or you can use website statistics through a Google Analytics report, and find ways to increase that traffic through various channels, such as organic traffic, referral traffic, social media traffic, etc…

11. Checking Plugins and Recommendations

Check what kind of CMS (content management system) a website is using and if it uses the best plugins available to optimize the website for search engines.

You may be facing various types of CMS based on specific SEO projects, but the most used is WordPress.

In WordPress sites, see if the website is using Yoast SEO PluginW3 Total CacheJetpack by WordPress, etc…

Also, there are available plugins and modules for other CMS as well, even for the Blogspot platform we have made available this script that can be used as an extremely effective Blogger SEO Plugin.

12. Checking Website Speed Loading Time and Recommendations

You need to check the website speed loading time by using various tools available online and see how many improvements need to be done on the site so that the site can be loaded fast.

Starting from July 2018, Google has launched the mobile speed update algorithm and page speed has become an important Google ranking factor.

There are some great tools available for checking the speed of the site and the most important are:

Use these tools, check and write their recommendations in the strategy so that you can use them later to increase website speed and stay on track.

A website optimization roadmap is an important document that can be used to implement the strategy for website and online business growth through search engine optimization, content marketing, and social media strategy.

Get a Search Engine Optimization Roadmap – Top Priority

We can create a Search Engine Optimization Roadmap with a report where we’ll write the entire strategy on a way to improve the search engine optimization of your website.

We will do a keyword analysis of your website and keyword research, competition analysis based on the main keywords of your page that you are targeting, social media channels, content strategy, etc..

In the report, you’ll notice the necessary optimization and user experience metrics regarding your website.

Some of these metrics embrace SEO status where we are going to analyze your website and can write how much your website is search engine friendly.

Also, we should write the domain and page rating metrics from important different providers like Ahrefs, Majestic, etc.

Standard Roadmap that you can order from us includes a step-by-step Project with the Audit of your website, keyword research with suggested blog post titles, backlink ideas, and technical SEO:

  • General Information
  • Website Audit
  • 5 Keywords Researched
  • 3 Competitors Researched
  • Social Media Analysis
  • Google My Business Check
  • Content Strategy
  • Backlinks Audit
  • Plugins and Recommendations
  • Action plan
Following an optimization strategy is very important for your online ranking and organic traffic.

If you liked this article please use the social sharing tools on the webpage and share it with your friends and followers on social media.

If you have any further questions or feedback about this article then you can share your opinions in the comment section below, or you can contact me!