What Is Amazon Keyword Research?
Here we are going to write about Amazon Keyword Research as the most important process in the optimization of a product listing on Amazon.
Like everything regarding optimization for ranking on search engines, that starts with keyword research, the same should be applied also for listing products on Amazon and ranking high in the Amazon search engine.
There has never been easier to start a business online than now because there are many ways available to sell the products or services that we offer.
Amazon is the best platform available online to sell products.
It is very helpful, but also it is hard to become a successful seller there because of the very high competition on Amazon.
That’s where Amazon SEO comes in handy!
Amazon Search Engine Optimization
Amazon SEO is an optimization process of a product listing to rank higher in the Amazon search engine for a query that consumers are searching for on Amazon.
An Amazon product listing needs optimization, not just for ranking high but also for converting into sales, so we need to sell our products on Amazon and not just visitors clicking on them.
Types Of Keywords
And that’s why we need to know how to differentiate informational and buyer keywords.
Informational keywords are words that we use to describe something that searchers are searching for in search engines.
Buyer intent keywords are those words that searchers are searching in the search engines with the intent to buy something usually online.
For example, an informational keyword is “How do I optimize my Amazon listing??”, and a buyer intent keyword is “I need Amazon product listing service”.
Check out our page about SEO Content Strategy also.
Amazon Keyword Research Tools
Any way to do the process of keyword research for Amazon, they’re a lot of available tools, to help us do the research, and I will be listing some of them here.
Some of these tools are free to use and some need to be paid but allow a free trial or offer limited use.
Find the most profitable keywords in over 75 million real Amazon search terms. Discover competitor keywords with free reverse ASIN lookup.