Keyword Research for Remodelers: How to Find the Right SEO Keywords
If you specialize in remodeling — whether it’s kitchens, bathrooms, basements, or home additions — your clients aren’t searching for “home improvement” in general. They’re typing very specific queries like “bathroom remodeler near me” or “kitchen remodeling contractor in [city].” Performing keyword research for remodelers helps you discover these exact terms and attract the right clients.
To get found by the right people, you need a keyword research strategy tailored specifically for remodelers. In this guide, I’ll show you exactly how to find the right remodeler SEO keywords to attract leads, rank higher on Google, and grow your business.
Why Keyword Research Matters for Remodelers
Many remodelers rely on referrals or ads to get new clients. While these work, they can be inconsistent or costly. Keyword research lets you:
- Rank for the searches your clients actually make.
- Build trust and authority online before clients even call.
- Generate steady leads without spending thousands on ads.
Think of it as laying the digital foundation for your remodeling business — solid keyword research supports every page of your website.
Types of Keywords Remodelers Should Target
1. Service-Based Keywords
These describe exactly what you do.
Examples:
- “kitchen remodeler [city]”
- “bathroom remodeling contractor near me”
- “basement finishing services [region]”
2. Location Keywords
Remodeling is local, so pairing services with locations is critical.
Examples:
- “home addition contractor Austin TX”
- “bathroom remodel Atlanta”
- “kitchen remodelers Connecticut”
3. Problem-Solving Keywords
These target clients who are still researching or budgeting.
Examples:
- “how much does a kitchen remodel cost”
- “bathroom renovation ideas small space”
- “basement waterproofing tips”
4. Long-Tail Keywords
Long-tail terms are specific, less competitive, and more likely to convert.
Examples:
- “affordable kitchen remodeler in Denver”
- “licensed bathroom remodeling contractor for insurance claim”
- “eco-friendly home addition company Miami”
Step-by-Step: How Remodelers Can Do Keyword Research
Step 1: List Your Core Services
Write down all remodeling services you offer — kitchens, bathrooms, basements, additions, decks, etc. These are your “seed keywords.”
Step 2: Add Location Modifiers
Pair each service with the city or region you serve.
Example:
- Kitchen remodel → “kitchen remodeler Connecticut”
- Bathroom remodel → “bathroom remodeling contractor Dallas”
Step 3: Use Keyword Tools
Tools help expand your list and see search volume/difficulty:
- Google Autocomplete & People Also Ask → discover what clients are searching for.
- Ubersuggest / Ahrefs / SEMrush → analyze search volume and competition.
- Microsoft Clarity → understand how visitors interact with your site.
According to Google’s official guide on SEO, using a mix of keyword tools and user insights is the best way to build a strong SEO foundation.
Step 4: Check Competitors
Look at top-ranking remodelers in your city to see which keywords they target. Tools like Ahrefs or SEMrush are ideal.
Step 5: Group & Prioritize Keywords
Focus on terms that:
- Are local (city, neighborhood, or region).
- Match your most profitable services.
- Show clear hiring intent (“hire kitchen remodeler” > “kitchen ideas”).
Example Remodeler SEO Keywords
Kitchen Remodeling
- kitchen remodeler [city]
- kitchen renovation contractor near me
- affordable kitchen remodel [region]
Bathroom Remodeling
- bathroom remodeler [city]
- bathroom renovation services near me
- licensed bathroom contractor [state]
Home Additions & Basement
- home addition contractor [city]
- basement finishing contractor [region]
- deck addition services near me
Common Mistakes Remodelers Make
- Going too broad. Targeting “home improvement” is too generic.
- Ignoring local SEO. Most clients hire nearby remodelers.
- Targeting the wrong intent. People searching “bathroom ideas” are different from those ready to hire.
- Not updating keywords. Remodeling trends and search behavior change over time.
For a broader approach covering contractors and construction companies, see our Keyword Research for Contractors & Construction Companies guide.
Turning Remodeler Keywords Into Leads
The real value comes from applying your research:
- Service Pages: Optimize each page with the right keywords.
- Blog Content: Answer client questions before they hire.
- Google Business Profile: Include key services and locations.
- Meta Titles & Headings: Make it clear what services you offer and where.
When you do this correctly, clients searching for “licensed kitchen remodeler near me” or “basement remodeling contractor [city]” will find your business first.
Keyword research for remodelers isn’t about finding every possible phrase — it’s about finding the right ones. Focus on your services, locations, and client intent, then apply them across your website and online profiles.
Done consistently, this approach positions your remodeling business as the go-to expert in your area, generating steady, high-quality leads.
If you need professional help with keyword research and other seo services for remodelers, check these SEO services:
