Artificial intelligence has fundamentally changed the search landscape. The old game of ranking by matching keywords and building backlinks is being replaced by a new, more complex challenge: earning trust. With the rise of Google’s AI Overviews, Perplexity, and other generative search tools, your content is no longer just being ranked. It’s being audited, understood,…
Answer Engine Optimization (AEO) is the new, data-driven discipline of earning citations in AI Overviews and securing “Position Zero” featured snippets. This is where the battle for visibility is now being won or lost. The problem is, the market is dangerously confused. Many SEOs and agencies believe AEO is just a buzzword for installing an…
Giving Your Website a Health Check If you’ve ever wondered how to get more visitors to your website from search engines like Google, you’re in the right place. Think of an SEO audit as a comprehensive “health checkup” for your website. It’s a methodical process of analyzing your site to find areas for improvement, with…